qr code mobile marketing Archives

How QR Codes Can Make Your Products Better

07/28/2020 Guest Post

QR codes have been around for a while, but are still an underutilized technology that holds a lot of benefits that numerous companies are failing to exploit. They’re great at providing a link between print and online marketing, and they create a measurable way for businesses to track the success of their campaigns and products. QR codes have the potential to make your products drastically better, and smarter, be it if they appear on the packaging or product itself. They also provide a creative way to improve your goods. Here’s…

Learn from the mobile marketing mistakes of others

06/29/2013 Jennifer Goula

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

QR codes successfully used by Evans Cycles for in store experience

05/09/201305/08/2013 L. Green

Scanning the barcodes using a smartphone can provide details and reviews about the products. Evans Cycles has just joined a group of successful companies that are using QR codes and other mobile friendly techniques to help to improve its in store experience by providing shoppers with more information through the use of their smartphones. Though many have had their doubts in this technology, but it has been proving itself over and over again. All of the Evans Cycles stores now have QR codes posted inside to help customers to be…

QR codes lose steam in magazine ads

04/15/201304/13/2013 Julie Campbell

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

QR codes mystery in Montgomery has been solved

04/01/201303/29/2013 Stephanie Beck

The sudden appearance of large quick response barcodes in the downtown area has been tracked to its source. On March 28, Mobile Commerce News first reported that there were QR codes popping up all over the downtown area of Montgomery, Alabama, and that mystery has now been solved now that the owners of the barcodes have been identified. As it turns out, these mystery barcodes were displayed to promote a seminar that was to be held in the area. The mystery was causing a number of raised brows in the…