Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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Smart QrCode Generator aims to make codes easier to use

QR Code Scanner

Smart QrCode Generator allows users to make their own QR codes QR codes are widely popular among businesses but receive generally modest attention from consumers. As QR codes become more widely used by companies large and small, consumers are becoming more interested in using the codes themselves as a way to share information with others and have taken to the idea of generating their own codes. There are a wide variety of QR code generators available online, but the capabilities of these generators can often be limited. Smart QrCode Generator,…

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QR codes implemented in unique way by Barneys New York

storefront display window QR codes

The clever smartphone barcodes can be found in the display windows of the Ginza location in Tokyo. The Barneys New York store location in Tokyo’s world renowned luxury shopping district called Ginza, has been running a holiday season store display that uses QR codes in a highly unique new way. The design was created by Simon Doonan, a display expert who has been with the company for 25 years. What Doonan managed to do over this season was to develop a display that would incorporate the QR codes through a…

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QR codes on product packages still missing the mark

QR codes cereal product packaging

Some brands still fail to understand what consumers want from scanning a barcode. It has become commonplace to see QR codes on many products throughout the grocery store shelves, but while marketers seem very keen to place the barcodes on package labels, they aren’t always focused on the benefit that their use will provide consumers. Cereal boxes provide prime marketing real estate, but the barcodes placed upon them aren’t performing. The problem isn’t that consumers don’t want to scan QR codes. Instead, it is that the barcodes that they do…

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QR codes successfully implemented by small unique beer company

Beer Bottle QR codes

The owner of 50 Back Brewing Company has launched a highly successful mobile campaign. Though Kimberly Rogers, the owner of 50 Back Brewing Company, generated free QR codes for her company a year ago, it wasn’t until just recently that she discovered how to best implement them for her business needs. Rogers was able to develop a massive mobile marketing campaign that was highly popular. After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt…

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