Tag: nfc chip

NFC technology lacking in iPhone has set back the entire marketplace

Jesse Collins
NFC technology mobile commerce

Research shows the failure to include near field communication tech in Apple devices has held the market back. Juniper Research, the massive analyst firm, has released a statement regarding the choice of Apple not to include NFC technology in the latest release of its iPhone device, saying that this choice has held back the progress of the marketplace by around two years. Many were surprised when Apple decided against using the wireless transfer tech in its latest devices. Now, the research company says that the United States and Western Europe…

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NFC technology will be enabled in approximately 1.95 million devices in 5 years

Jesse Collins
NFC technology

Most of these gadgets will be smartphones, according to recent research. It is believed that by the end of 2013, NFC technology will have completed its trial phase and will begin to be included a much broader range of different devices. This will continue over time until there is a tremendous spike in the availability of enabled gadgets. In fact, according to the research outlined in a mobile commerce news report by ABI Research, by 2017, there will have been 1.95 billion devices enabled with NFC technology that have been…

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NFC chip slimmer than paper now available

Jennifer Goula
NFC Chip technology invention

This new near field communication tag has been launched by SMARTRAC. SMARTRAC has just announced that it has successfully completed its goal to create NFC chip wafers that are slimmer than paper. The Infineon my-d has reduced the technology to 50 µm (micrometers) for an ultrathin result. The microscopic NFC chip wafers are assembled and connected to one of the BullsEye antennas at SMARTRAC, which joins it with the patented and proprietary palladium bumping technology from the company. That last step makes it possible for pure interconnection from the antenna…

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NFC technology used on Tokyo smart ad sticker campaign

Julie Campbell
Pepsi social media marketing mobile technology

The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi and Suntory Beverage and Food, Ltd. The NFC technology has been integrated…

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NFC technology may be included in iPhones after all

Jennifer Goula
Apple NFC Technology Trends mobile payments

Apple could be planning to release a device that contains the near field communication chip in the future. The recent acquisition of Authentec by Apple, for $356 million, is suggesting that after years of rumors stating that it is seeking to include NFC technology in its iPhones, this may become the truth in the not so distant future. A near field communication chip was notably absent from the recent release of the iPhone 5. Now, the NFC technology news has been revealed that the Embedded Security Solutions (ESS) division of…

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