news for mobile marketers Archives

Fiksu report shows app downloads up and mobile marketing costs way down

03/01/201203/01/2012 Julie Campbell

Fiksu Inc. has released a report that has shown a significant drop in the costs associated with mobile marketing from January 2012, reaching the lowest point that has occurred since July 2011. This company is the first platform for mobile user acquisition in the industry that spans the entire mobile environment. It also indicated that app downloads for Apple’s iOS devices have spiked significantly since the start of 2012. Though the Fiksu Cost per Loyal User Index saw record highs in December, having reached $1.81, in January, it dropped by…

New Interactive Advertising Bureau report ranks the top American mobile shopping cities

12/13/2011 Jennifer Goula

The Interactive Advertising Bureau (IAB) has released a first-of-its-kind list of American cities that ranks them in terms of how mobile shopping savvy they are, with Houston topping the list. The report ranked the cities based on their mobile shopping audience and what proportion of the people who live within those cities either used mobile devices such as smartphones and tablets to research products to be purchased later in brick-and-mortar shops, or actually made the purchases online using the device. According to the Deputy Director of the IAB Mobile Marketing…

MMA releases whitepaper to explain the best use of mobile barcodes to marketers

11/18/201111/18/2011 Julie Campbell

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…

Vital elements of mobile marketing to be revealed at the IMMBN Mobile Marketing Virtual Summit

08/23/2011 Jesse Collins

At his IMMBN Mobile Marketing Virtual Summit seminar on August 30, 2011, Dan Hollings will be speaking about the best ways with which to build a business using mobile marketing techniques. Dan Hollings is widely considered to be a marketing renaissance man in Hollywood by big business and higher education, and is consulted for the best marketing strategies and blueprints in the world. ABC News has referred to the marketing campaign that Dan Hollings created for the film “The Secret” as one that will “go down in history as the…

The future of QR codes lies with young, tech-minded consumers

08/19/2011 Stephen Vagus

Advertisers have taken to using QR codes to reach a broad audience. According to a new study from comScore, a digital business analysis firm, the codes may only be reaching a select few. A growing number of businesses have begun adopting the codes under the belief that they will be able to reach more consumers. While their efforts have, thus far, been met with success, comScore notes that the future of the codes rests with a very specific demographic. The report shows that the codes are most likely to reach…