QR Code Press

Gartner study shows that new technologies may fail under the weight of consumer hype

08/13/201108/13/2011 Stephen Vagus

Consumers may be dragging down emerging technologies with lofty expectations, according to a new Gartner study. Gartner’s 2011 Hype Cycle Special Report is an annual study that investigates the maturity, business benefit and future direction of near-future technologies. The report also gauges the level of consumer response to these technologies and offers a forecast of their future and longevity based upon its findings. Of note, Gartner’s says that several of the most promising technologies coming into the market may not fare well due to the level of hype surrounding them.…

Experienced social media marketers in record breaking demand

08/06/201108/06/2011 Jorge Gonzalez

According to WANTED Analytics, in June 2011, corporate staffing agencies and recruiters posted over 2,300 new job ads online for marketing managers that have skills with social media, which represents a growth of 71 percent over the demand from the same time in 2010. According to the data provided by this top source of real time intelligence for the business talent marketplace, social media is now considered to be a common requirement for new marketing manager positions. The greatest demand for workers with these skills came from New York and…

SpyderLynk’s SnapTags may dethrone QR codes in the future

08/06/201108/06/2011 Stephen Vagus

QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences. Now the codes are an inherent part of life, integrating seamlessly into a society that is becoming more captivated by mobile technology. However, there are some problems with QR codes that have served as stumbling blocks throughout the years…