Gartner study shows that new technologies may fail under the weight of consumer hype

Mobile Commerce

Consumers may be dragging down emerging technologies with lofty expectations, according to a new Gartner study. Gartner’s 2011 Hype Cycle Special Report is an annual study that investigates the maturity, business benefit and future direction of near-future technologies. The report also gauges the level of consumer response to these technologies and offers a forecast of their future and longevity based upon its findings. Of note, Gartner’s says that several of the most promising technologies coming into the market may not fare well due to the level of hype surrounding them.…

Read More

Experienced social media marketers in record breaking demand

Mobile Marketing Jobs

According to WANTED Analytics, in June 2011, corporate staffing agencies and recruiters posted over 2,300 new job ads online for marketing managers that have skills with social media, which represents a growth of 71 percent over the demand from the same time in 2010. According to the data provided by this top source of real time intelligence for the business talent marketplace, social media is now considered to be a common requirement for new marketing manager positions. The greatest demand for workers with these skills came from New York and…

Read More