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How businesses are stepping into the world of mobile search advertising

09/20/201109/20/2011 Sam Lambert

This year is already the best so far for mobile, as consumers spend more time on apps for mobile than on the web for the first time, and as mobile devices begin to step up to the number of laptop and PC sales. However, according to eMarketer, in the United States this year, mobile advertising is expected to reach only $1.1 billion, and mobile search will make up only $295.1 million of that. When compared to the $31.3 billion that American companies are spending on online marketing, and that $14.4…

Google predicts that mobile will represent 15 percent of Black Friday searches

09/09/201109/09/2011 Jennifer Goula

black friday Mobile payments and Shopping Trends

Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…

Chinese search engine Baidu creates new OS for smartphones

09/07/201109/07/2011 John Montgallo

Baidu has announced that it will be taking another step that can be compared to Google in that it is getting set to launch its very own operating system for smartphones. Baidu is a Chinese company that is commonly referred to as the “Google of China”, as it runs the biggest search engine that country. Its smartphone operating system will be called Baidu Yi. Currently, the foundation of Baidu Yi is Google Android software, on top of which the entire OS experience has been constructed. However, in the future it…

Respect is central to successful mobile marketing

07/04/201107/06/2011 John Montgallo

Experts on the emerging strategies for mobile marketing are discovering that respect, consideration, and courtesy are vital to avoiding alienating consumers. Acceleration Media managing director Diane Charton stated in a BizCommunity.com report that the increase in mobile devices that are internet capable has altered the way that people use their cell phones over the last few years. She stated that though it does provide greater opportunities for companies to communicate with their prospective customers, it is also very important that they be careful to create interaction with their customers, not…

Google Announces Instant Pages for Consumer Search Engine Queries

06/20/201106/20/2011 L. Green

The internet marketing industry’s latest news has come from the Inside Search event held by Google, where the search engine giant made a number of announcements regarding Instant Pages and the latest issues that will impact the ways in which consumers will be using Google in order to perform a query. Instant Pages is now being offered by Google to allow users to obtain access to information instantaneously before the links have been clicked. This tool is designed to add to the rewards of those websites who have worked to…