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Study shows mobile commerce local search will exceed desktop in 3 years

04/22/2012 Stephanie Beck

According to a mobile commerce study performed by BIA/Kelsey, by the year 2015, local search volume over smartphones and tablets will have exceeded that from desktops. This same research is indicating that by the following year, the annual mobile local search will be greater than that performed from a desktop by over 27 billion queries. BIA/Kelsey senior analyst and program director of mobile local media, Michael Boland, explained that “Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop…

Predictions for the leading trends for travel this year

01/09/201201/09/2012 Stephanie Beck

Orbitz has announced that mobile commerce, travel as a gift, and flash sales will be the top three trends for travel this year. Reporting that not only will American mobile commerce almost double itself this year, but it will also become an integral part of the travel experience. There was also an increase of almost 350 percent of flash sale sites between July 2009 and that same month in 2011. The growth in popularity of those sites has shown no sign of slowing down. The travel company went on to underline…

Mobzio.com and AdMobix partner together to offer effective mobile marketing solutions to marketers

01/07/201201/07/2012 L. Green

The share of digital marketing that is shifting toward mobile is growing quite rapidly, causing the m-commerce environment to continually change with each passing day. In order to respond to the needs that are developing as a result of this condition, Mobzio.com – a mobile marketing blog aggregator – has partnered with AdMobix – a mobile affiliate network – in the hopes of assisting mobile marketers to find the solutions that they need to effectively achieve the results they desire. Throughout 2011, mobile searches increased by four times, and in…

App searches to become simplified

01/03/2012 Sam Lambert

When apps first started becoming popular, there weren’t enough of them to worry about the state of the marketplace and its overall search-ability, but as smartphones and tablets have become much more commonplace, app-related search engines have become far too messy to continue as they are in 2012. The mobile world has become a chaotic battle for developers to try to have their apps discovered, even when device users are seeking those apps specifically. The stores and search engines for apps are finally now beginning the improvements to their support…

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…