mobile marketing tips Archives

Getting more for your Mobile Marketing Dollar

05/18/2016 QR Code Press

Get an edge over your competition with these mobile marketing tips Mobile marketing is a fairly new addition to business marketing strategies, and its popularity is growing exponentially. One of the things that makes this type of marketing so successful is that it places messages directly on customers’ mobile devices via text, email, app, or some other method. You send, they click. There is no doubt that mobile marketing works. These tips will help you up your game even more, making your marketing far more effective. Identify sub-segments of your…

4 Tips for Mobile Marketing

10/04/201410/03/2014 Note From The Editor

Mobile marketing has become a very important thing for many businesses. There are more people that use smartphones and tablets on a daily basis now than at any point in the past decade. People have become inseparable from their mobile devices and this means that marketing has had to shift to accommodate the demand for dynamic engagement. There are many ways that businesses can connect with mobile consumers and not all of them are expensive or difficult to put to use. Build a mobile website One of the most important…

QR Code Detective: When don’t you want to use a barcode?

09/19/201409/17/2014 Julie Campbell

Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in which it may be best to forgo their use. It is tempting to add quick response codes to…

How to become a mobile marketing expert

02/23/201402/20/2014 Media24

The world is becoming mobile The world of marketing is becoming more mobile-centric. This is because consumers are relying more on their mobile devices now than they ever have in the past. The demand for effective mobile marketing strategies is high and these strategies can often mean the difference between a business catching the attention of consumers or becoming antiquated and irrelevant in a mobile economy. Advertising is not often a simple matter, and even the most adequately designed strategies can miss the mark with consumers. It is not rocket…

What do your customers expect from your mobile marketing campaigns?

06/30/201306/29/2013 John Montgallo

Smartphone customers are already building expectations, but are you meeting them? As smartphones rapidly increase their market share among mobile device users, campaigns that target cell phones with those capabilities are becoming more common. As a new channel, however, it isn’t always obvious. Moreover, brands need to recognize that optimizing their websites isn’t the full extent of the process. However, as something new, they aren’t always sure what other steps to take. What do consumers want from their mobile marketing campaigns? Unfortunately, they’re not exactly sure, themselves. Though they know…