The world is becoming mobile
The world of marketing is becoming more mobile-centric. This is because consumers are relying more on their mobile devices now than they ever have in the past. The demand for effective mobile marketing strategies is high and these strategies can often mean the difference between a business catching the attention of consumers or becoming antiquated and irrelevant in a mobile economy. Advertising is not often a simple matter, and even the most adequately designed strategies can miss the mark with consumers. It is not rocket science, however, and becoming a mobile marketing expert may be easier than you might think.
In order to understand the evolution of marketing, you have to understand how people are using their mobile devices. People with smartphones and tablets have the ability to be constantly connected to the Internet. This means they have access to digital content at all hours of the day and night, allowing them to easily find entertainment and engagement whenever they please. As such, traditional advertising, which has heavily relied on static content in magazines, newspapers, and other media, is no longer engaging. Even TV and digital ads are lacking in engagement among mobile consumers.
Mobile engagement is key
Mobile devices are almost always on, meaning that a marketer has plenty of opportunities for engagements. Moreover, mobile commerce platforms are becoming more common among consumers, meaning that they can see and ad and act on it almost immediately. Exposure to constant content has also made consumers very interested in dynamic advertising. Using technology like augmented reality, NFC, and even QR codes can turn a boring ad into something much more dynamic and engaging for consumers.
Engaging a mobile audience can be a difficult issue. Consumers can move quickly because of the capabilities of their mobile devices and ads that do not immediately appeal to them run the risk of being ignored. This is where geo-location and data collection comes into play. Making use of non-identifying consumer information can help you develop a more engaging mobile marketing strategy. This information can be collected, with permission from consumers, in a variety of ways. QR codes are not only a powerful engagement tool; they can also be used as a data collection tool as well.
When it comes to marketing, there is no guaranteed way to engage consumers. There are a lot of people in the world and they all like something different. Even strategies that take into account consumer behavior, technology trends, and the use of dynamic content can fail simply because they are unable to capture the attention of consumers. Becoming a mobile marketing expert is not entirely based on what tools you decide to use to engage consumers. It is more often what you can offer to consumers that makes their engagement worthwhile.
