QR Code Press

Augmented reality revenues to surpass $600 billion by 2016

08/21/201208/20/2012 Stephen Vagus

New report provides insight and predictions for the use of augmented reality technology Semico Research, a semiconductor marketing and consulting research firm, has released a new report that shows the impact of augmented reality on daily life and its effect on the markets making use of the technology. Despite the age of augmented reality – dating back to when 3D technology was first developed – the technology is still in its early stages. As such, the economic potential of the technology and its impact on consumers has not been fully…

Mobile marketing revenues to reach $352 billion worldwide by 2018

08/04/201208/03/2012 Julie Campbell

Augmented Reality Technology Global Mcommerce Growth

New Global Industry Analysts report predicts massive growth over upcoming years. The last few years have shown that mobile marketing has rapidly become extremely important to companies and brands of all shapes and sizes, and a new report has indicated that this trend will only continue over the next few years. The marketplace is experiencing a shift from traditional to smartphone friendly. Print formats are giving way to digital based advertising and mobile marketing technologies as smartphones and tablets increase their presence among consumers worldwide. The appeal for this new…

Research and Markets releases new study detailing the various aspects of NFC technology

01/18/2012 Sam Lambert

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

The bar has been raised for comparison shopping with m-commerce

09/15/201109/15/2011 Julie Campbell

Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…

QR code use among legal and medical professionals on the rise, according to Vizibility study

09/02/201109/02/2011 John Montgallo

Vizibility Inc., a company specializing in personal and business branding, has released the results of their latest study concerning the adoption of QR codes. The 2d barcodes have been steadily growing in popularity amongst businesses since they made an appearance on U.S. shores in 2008. Recently, the number of legal and medical professionals using the codes has been growing. Vizibility’s study shows that the legal community has been adopting the codes at a rapid rate. Attorneys from around the country are discovering the usefulness of QR codes and how they…