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Mobile marketing costs are increasing, report

02/01/201301/30/2013 Jesse Collins

The Fiksu data has also shown that there has been an increase in downloads of apps. The latest report from Fiksu has now been released, in which it shared its data regarding the latest trends in the costs associated with mobile marketing through apps, and shared that in 2012, these expenses were on an “upward trajectory”. This Fiksu Mobile App Marketing Platform data is highly regarded throughout the industry. It provides important insight into the trends and direction that mobile marketing is taking in terms of smartphone and tablet applications.…

Mobile marketing expenses skyrocketed in November

01/02/201304/13/2014 Jesse Collins

A new Fiksu report is showing that the costs associated with advertising and promotions spiked that month. Fiksu, a leading company that assists brands throughout the optimization process for Android and iOS mobile app advertising and promotion, has just released their findings following a study regarding the spending on mobile marketing over the holiday season. The report looked into the impact that the biggest shopping season of the year had on these costs. What they found, according to the publication, was that the holiday season caused mobile marketing in apps…

Mcommerce research from September shows a growth in its market share

10/12/2012 Jennifer Goula

Almost 10 percent of all online purchases that month came from mobile devices. The latest mcommerce statistics have now been released by Affiliate Window, regarding the size of the market share represented by smartphones, tablets, and other mobile devices. This recent report has identified a number of different statistics about the place of mobile in the market. The most recent figures are focused on the purchasing habits of online shoppers throughout September of this year. They are meant to assist brands and marketers in better understanding the trends and the…

Mobile commerce study focuses on sales through Google apps

10/08/201210/07/2012 Stephanie Beck

Brand new research focuses on mobile and social selling by way of these applications. The business at the very core of Google appears to be steady, increasing, and profitable, which has led executives to plunge large investments into mcommerce through Android, as well as YouTube and Chrome, for a marriage over the long term of video and mobile. The largest advertising clients are pushing Google to boost the performance and usability in those areas. This has been an ongoing push from those customers, as they want video to be brought…

Mobile commerce report shows shoppers are spenders but are inconsistent

10/06/2012 Jennifer Goula

A study by Debenhams says that these consumers are “a twin-edge sword” for retailers. Debenhams has released the results of the analysis of its data, which have shown that although a third of its website traffic comes from mobile commerce shoppers, these fickle customers aren’t always bringing positive experiences with them. The latest research from the store also showed that smartphone shoppers are more lucrative. Those using m-commerce tend to shop more frequently and will spend a larger amount than those who are shopping in the actual brick and mortar…