mobile marketing data Archives

Mobile ad success appears to depend on certain specific characteristics

04/04/201704/03/2017 Jesse Collins

Small Business Mobile ad success marketing

Celtra and On Device Research data shows that there are some features that make smartphone advertising work. The best mobile ad success looks as though it is the result of certain common characteristics. This, according to a report from Celtra and On Device Research. The report detailed an analysis of the top 20 percent of mobile advertisements based on ad recall and intent to purchase. The analysis compared a number of different characteristics of mobile ads to determine what works. The report showed that among the top 20 percent of…

Mobile marketing explodes in importance with smartphone inboxes

01/27/201401/25/2014 Jennifer Goula

Smartphones and tablets are being used to check emails 65 percent of the time in the U.S. According to a recent report that was released by Movable Ink has shown that mobile marketing is taking off with potential, as a tremendous number of Americans use their smartphones and tablets to check their emails. Only 35.25 percent of emails were being opened over desktop and laptop computers. The research showed that smartphone are used to open emails 48.23 percent of the time and tablets are used for opening emails 16.52 percent…

Mobile marketing achievements made by Office Depot

01/23/201401/24/2014 L. Green

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that consumers have come to expect. He added that “No longer generic banners,…

Mobile marketing guide released by TapSense

01/17/201401/14/2014 Jorge Gonzalez

The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…

Mobile marketing trends are promising in the Middle East

12/20/201301/13/2014 Stephanie Beck

The Arab world has shown that this channel is extremely promising and should not be underestimated. A new report that has recently been released regarding the Saudi Arabian market by the marketing and communications company OTS has revealed that mobile marketing trends are showing important promise within this region and that the channel’s impact should not be underestimated. The number of cell phone subscribers within that region is now closing in on the 400 million mark. Therefore, these mobile marketing trends suggest that any entrepreneurs or companies that have any…