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Mobile marketing performance weak at Apple

11/20/201311/18/2013 Julie Campbell

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…

Mobile marketing to bring in $400 billion in two years

09/09/201309/07/2013 John Montgallo

A new infographic from Adrants is suggesting that promotions and advertising over this channel are skyrocketing. Though there has been a great deal of controversy over the effectiveness of mobile marketing and what kind of return on investment it can be expected to generate, the channel is continuing to grow in popularity as companies continue to spend in order to attempt to reach out to smartphone and tablet toting consumers. The statistics are now clearly showing that the size of the industry is growing tremendously. This also shows that mobile…

Mobile marketing paid search in Australia heading upward

09/06/201309/03/2013 L. Green

According to the latest predictions, the market should reach the $430 million mark this year. According to the latest report from Telsyte, a technology analyst firm, mobile marketing through paid search is growing very quickly, and that almost 30 percent of paid links are being served to consumers using tablets and smartphones. The report also determined that paid search was growing at an extremely rapid rate. In fact it stated that this form of mobile marketing was increasing at a compound quarterly rate of 17 percent. This suggests that it…

Mobile marketing may soon look to India for trends

09/04/201308/31/2013 Stephanie Beck

The country’s population of over one billion could soon help to dictate the direction taken by marketers over that channel. India is well known as one of the countries in the world that has the fastest population growth and, at the same time, it is now also being seen as the location where future mobile marketing trends will likely find their start. This announcement was made by the MMA’s Asia Pacific’s managing director, Rohit Dadwal. The APAC branch of the Mobile Marketing Association (MMA) stated that the mobile marketing environment…

Mobile marketing study reveals rewards

06/26/201306/24/2013 Jennifer Goula

The latest research has indicated that the technique is offering true value and opportunities. The latest research from a partnership between Millward Brown and SessionM have shown that mobile marketing is offering businesses and brands considerable opportunities through engaging and effective content that provide real value. The study showed that this channel is proving to be very appealing to consumers, as well. Consumers exposed to mobile marketing are more receptive when brands offer them value in exchange for their time. While brands, on the whole, have been low in terms…