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Mobile commerce is made up of frequent searches

03/16/201303/14/2013 Jennifer Goula

Consumers aren’t just looking into products, services, and companies while they’re on the go. The results of a recent research study conducted by Nielsen and Google Inc. regarding the ways in which smartphone searchers use their devices in terms of mobile commerce have just been released. They found that purchases are often made relatively soon after a search has been made. The study determined that 55 percent of mobile commerce searches that lead to a sale convert within an hour from the time that the searching was performed. Google and…

Mcommerce satisfaction is best achieved by Amazon

02/13/201302/12/2013 L. Green

A recent survey showed that the online retailer has the best smartphone shopping and service model. The results of a customer satisfaction survey performed by ForeSee Results, a market research firm, Amazon is creating the mcommerce experience that produces the highest degree of customer satisfaction. The study included a survey of 6,200 mobile consumers over the holiday season of 2012. This survey looked into the customer satisfaction levels provided by 25 of the top mcommerce websites. It was Amazon that led the pack after having achieved a score of 85…

Mobile commerce consumer doubts identified by survey

01/08/201304/13/2014 Jennifer Goula

A poll of European consumers indicated that there remains skepticism about smartphone shopping. Though mobile commerce security has been an issue in the spotlight over the last while, and there have been significant advancements in this area to ensure that shoppers will be able to keep their data safe when they make a purchase using their smartphones and tablets, a recent survey has revealed that there remains considerable doubt among consumers in Europe. The survey was used to obtain the opinions of a broad range of consumers throughout the E.U.…

Mcommerce adoption slowed by checkout optimization issues

11/22/201211/20/2012 Sam Lambert

A WorldPay study has found that payment page optimization struggles are hurting the channel. One of the payment processing, alternative payments, and risk global leaders, WorldPay, has released the results of its mcommerce study, which has shown that when the checkout page and the screen size have not been properly optimized, it has the greatest impact on consumers. The willingness of a smartphone user to purchase goods is most greatly affected by those two issues. The research was held at the 2012 Internet Retailing Conference, which was located in London.…

Mobile commerce research shows 88 percent engagement

11/21/201211/21/2012 John Montgallo

Worldwide survey has shown a massive interest by consumers in smartphone content and shopping. A global consumer survey performed by the MEF in London has shown that 88 percent of smartphone media users are now engaging in mobile commerce and content. This is an increase over 2011, when the figure for engagement was 82 percent. This, according to the results of the annual survey, which have just been released. The research was performed in conjunction with On Device Research, and included the participation of respondents from among ten different countries.…