Tag: mobile commerce solutions

Orange QR unveils new tracking software for QR codes

Stephanie Beck
Orange QR Website Snapshot

Orange QR has announced the release of its new tracking software for QR codes, called the Code Tracking Generator, that allows mobile device users to better manage and track the barcodes that they have used. Orange QR is already known for providing access to its search feature for free, so that people can discover more about QR codes and their readers. This new tracking software addresses the fact that while the codes are simple to implement, scan, and use, it is challenging for companies to be able to manage and…

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Effective uses of QR codes for restaurants

Julie Campbell
Restaurants using QR codes mobile payments

Despite some of the negative press that QR codes have been receiving as a result of some unwise choices that have been made for their use, they are still maintaining their position as a significant part of the evolution and growth of mobile commerce. Though many Fortune 500 marketers have already adopted QR codes into their marketing mix, the restaurant industry – which stands to be one of the sectors that could best benefit from the use of the barcodes – has remained one of the areas that is late…

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Have QR codes reached their limits?

Julie Campbell
QR Code Marketing

The world of mobile marketing and m-commerce are evolving very quickly, to the point that many are finding it difficult to keep up with their evaluations of different techniques and technologies, causing some to ask whether or not QR codes have reached the end of their usefulness. These barcodes have, after all, been around for a while, though it was not until quite recently that they moved from being used in vehicle manufacturing plants for tracking parts, to being incorporated into marketing in our everyday lives, on everything from product…

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QR codes are serving more purposes than ever from talking comics to payments and prizes

Jennifer Goula
QR Code Marketing

QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…

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How much does location matter to a mobile marketing campaign?

L. Green
Geotargeting

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…

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