Tag: mobile commerce solutions

Mobile apps may be the solution to save newspapers

Jesse Collins
Mobile Commerce Trends

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People are committing to go back to the brand or outlet they like and trust…

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Mobile marketers see large untapped potential for m-commerce retail sales

L. Green
Mobile gaming

Despite the fact that recent research is indicating that mobile commerce currently makes up only 2 percent of the overall retail sales, mobile marketers are still seeing tremendous opportunity in this channel. The annual Direct Response Forum’s Q1 Merchant Survey also showed that only 17 percent of retailers with m-commerce sites or apps saw mobile sales that made up more than 10 percent of their overall retail sales. What this revealed was that as much as mobile marketers are continuing to push forward into this sphere, most retailers have yet…

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Retailers prepare for Mothers’ Day with mobile strategies

Stephanie Beck
Mobile Marketing for Gifts

Retailers selling popular products and services that are given as gifts on Mothers’ Day are preparing for this year’s consumers with the launch of new mobile platforms for shopping and finding deals. OrganicBouquet.com, a leading eco-friendly florist, is only one example of a retailer that has created a new user-friendly shopping site that is optimized for mobile users. It has now announced the launch of this site, making it possible for its new and returning customers with smartphones to use their mobile devices to make their Mothers’ Day and Easter…

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The continuing importance of location to mobile commerce and marketing

Julie Campbell
Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

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PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

Stephanie Beck
Mobile Payments

NFC-powered mobile commerce is gaining momentum all over the world. Many telecommunications and financial organizations are working on developing mobile payment systems that utilize the technology. Some of these organizations have even partnered in order to ensure their share of the market is not taken over by an innovative and enterprising competitor. Acclaimed online payment manager PayPal had once planned to adopt NFC as for its version of a mobile wallet – an application for smart phones that facilitates mobile payments. Earlier this year, the company announced that it would…

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