How Mobile Marketing Has Taken Over the World

how to mobile marketing

Research states that a high percentage of the population stays connected to their pocket companion almost all day. You can do nearly everything from your phone, from checking emails and watching videos. You can also follow insider trading at a company you own shares in. As technology is evolving, so is the business world. Mobile marketing has taken over the world by storm. The article will give you all the details you need to know about mobile marketing, so stay put. What is mobile marketing? Mobile marketing is a marketing…

Read More

Facebook says iPhone 12 launch will disrupt online and mobile advertising

iPhone 12 - Facebook login screen on iPhone

The social media giant pointed to Apple’s changes to its privacy policies. Facebook has stated that changes Apple Inc. has made in conjunction with the launch of its upcoming iPhone 12 will be deeply harmful to the social network’s capacity to place personalized ads in front of its users. The social network giant also sated that Apple’s changes will be harmful to app developers. Facebook explained that the newest iOS privacy changes that will come with the iPhone 12 will be crippling to the social network’s capacity to place personalized…

Read More

Desktop ads hit harder by pandemic than mobile advertising

Mobile advertising - mobile and desktop - research

Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…

Read More

Amazon mobile video ads to challenge Facebook and Google

Amazon mobile video ads - smartphone - play button

Amazon wants a piece of the digital advertising marketing space that’s currently dominated by Facebook and Google. A new form of Amazon mobile video ads is to be introduced to the eCommerce giant’s smartphone shopping app. Amazon reportedly intends to sell video spots on its mCommerce platform. Amazon has been testing the ads on the iOS platform and plans to rollout a test for Android later this year. For several months, the Amazon mobile video ads have been on Apple’s iOS platform, according to people who are familiar with the…

Read More

Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

Read More