New study predicts mobile advertising to grow to nearly 31% in 2020

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Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

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Mobile ad reach was greater last year than ever before, Nielsen

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The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

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Facebook mobile ads drive social network’s revenue to $12.97 billion

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Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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Facebook mobile ad growth drives the social network’s earnings higher

The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion is significantly higher than it was in the same quarter in 2016,…

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Mobile ad revenues drive 24 percent Alphabet earnings jump

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Google’s parent company boosted its income to a staggering Q3 $27.8 billion from smartphone marketing’s influence. Alphabet, Google’s parent company, reported that exceptional mobile ad revenues have driven stronger than anticipated advertising sales. It has also led to greater than expected operating margins. This boosted the company’s shares as investor concerns were assuaged regarding the higher cost of mobile user acquisition. Third quarter 2017 Alphabet revenues spiked by 24 percent, bringing them to $27.8 billion. This was considerably higher than the projected quarterly revenue of $27.2 billion. Of that, $6.7…

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