Tag: m-commerce trends

Mobile shopping cart abandonment greatly caused by a sense of “meh”

Stephanie Beck
mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

Read More

Mobile commerce popularity pushes fraudulent payment transactions to record highs

Jorge Gonzalez
mobile commerce popularity

New data released in Europe shows card fraud was way up in 2016, as the U.K. suffers the most. A newly released report is pointing to mobile commerce popularity to help explain why card fraud transactions are skyrocketing in Europe. The United Kingdom is facing the largest losses among all the countries in the European Union, having recorded a £618 million (€713 million) loss last year. The European Union’s total losses were an estimated €1.8 billion in 2016, including the U.K.’s figure. The report on these figures blames mobile commerce…

Read More

Mobile shopping confidence rose by 13 percent in March alone

Jennifer Goula
mobile shopping confidence trends

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones represents a healthy mobile shopping confidence. This represents, at least partly, the…

Read More

US mobile shopping now used by almost 2 out of 3 consumers

L. Green
US mobile shopping trends

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store purchases. This trend in US mobile shopping has had a considerable impact on…

Read More

Retail mobile commerce came close to flunking its report card

Jesse Collins
UK mobile commerce - Woman with mobile phone

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

Read More