UK is experiencing a major increase in mobile commerce activity Mobile commerce is surging in the United Kingdom. The Office of National Statistics has released its yearly report concerning Internet usage in the UK and has found that nearly all (96%) of British adults between the ages of 16 and 24 browse the Internet from a mobile device. This demographic is noted as being “on-the-go,” and busy schedules have made people rely more heavily on their smartphones and tablets. Smartphone penetration and growing mobile networks are exposing people to mobile…
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M-commerce benefits from massive smartphone penetration in the Philippines
Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from a lower base because mobile phone penetration in the Philippines is still…
Read MoreGrowth of mobile commerce is 4 times greater than online shopping
The results of recent research have shown that people are shopping on their devices at a rapidly growing rate. According to PayPal and Ipsos research that focused on online shopping spending, mobile commerce is growing at a rate that is almost four times faster than the rate of online spending as a whole. The study involves an analysis of data as far back as 2013 and a prediction into the future to 2016. The average compound annual growth rate for mobile commerce spending in the United Kingdom from 2013 to…
Read MoreMobile commerce is causing nightmares for some retailers
Smartphone shopping is booming, but it has brought with it a range of different problems for merchants. While many retailers are on board with mobile commerce and have found that they are able to achieve considerable successes by marketing and selling over that channel, that experience is not universal as many merchants have found themselves facing an increase in struggles. Many shoppers are now finding that their experience over m-commerce is not what they want it to be. The co-founder and CEO of SOASTA, Tom Lounibos, has stated that his…
Read MoreMobile commerce study reveals most (and least) popular days to shop
Sunday was the day in which consumers most frequently take out their smartphones and tablets to buy. While online shopping has become a standard method of making a purchase, mobile commerce is starting to make up an increasing proportion of the sales that are occurring over the internet, and a recent study has found that this is more common on certain days of the week. Sunday was by far the top mobile shopping day, seeing 106 percent growth over the same figure from 2013. The mobile commerce report that included…
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