Tag: Holiday shopping

American mobile holiday shopping may generate more site visits than desktop this year

Sam Lambert
mobile holiday shopping

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first time. This 2017 mobile holiday shopping milestone will be limited to visits. Sales…

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Cyber Monday m-commerce is hot but not enough to kill desktop

Jesse Collins
Cyber Monday m-commerce

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black Friday have been replaced by Cyber Monday? Many shoppers have had enough of…

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Holiday mobile shopping habits will stand out this year

John Montgallo
omnichannel commerce mobile shopping habits desktop

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal is to best understand what are likely to be the mobile shopping…

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Mobile technology played an important role in holiday shopping

Jesse Collins
mobile technology wallet Holiday Shopping

Consumers turned to their smartphones more than ever, this year, to quickly find what they needed. While a growing number of consumers are still getting attached to the trend toward shopping online, mobile technology has been carving a growing portion of that market for itself as people used their devices to find the products and services they wanted this year. A new report has shown that consumers enjoyed using their smartphones to buy holiday presents. It doesn’t come as any shock to learn that consumers are relying on their mobile…

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Mobile commerce exploded on Amazon over the holidays

Stephanie Beck
gifts holidays present mobile shopping apps

According to recent data compiled by comScore, smartphones and tablets play a vital role with that online marketplace. This holiday season, mobile commerce played a more important role than ever at Amazon, as shopping over that company’s mobile app increased by more than double when compared to the same time in 2014. Moreover, almost 70 percent of the shoppers heading to Amazon did so using a mobile device. Cyber Monday saw a tremendous spike in mobile commerce activity, at which time 33 electronics items were purchased every second by way…

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