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Mobile Marketing Statistics 2011

Mobile Marketing Statistics 2011

Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring.

Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young.

  • 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old.
  • 13.1 million of their consumers access general retail content by mobile phone.
  • This makes out to be 3.2 million users have used apps after downloading them.
  •  4.2 million users use the text messaging feature.
  •  And lastly, 8.2 million users visit web sites via their mobile phones.

Studies have shown that mobile web users aren’t as affluent as mobile shoppers tend to be. This means that about 34% of mobile shoppers and about 27% of all users of mobile web make around $100,000 a year or even more. 15% of all users of the mobile web and 18% of the mobile shoppers make roughly $25,000 less. 21% of the mobile shoppers with 15% of the users of the mobile web make roughly $50,000-$75,000 a year. 16% mobile shoppers and 23% mobile users make around $25,000-$50,000 a year. The rest make roughly $25,000 a year or less.

This study was based off three different surveys of many mobile consumers on different panels of comScore. The three panels consisted of 39,000 people, 15,000 people and 6,576 people. These studies have shown that the mobile retail users are much more tech-savvy and affluent buyers and consumers that use their mobile devices to help them through the shopping process. This shows that it is important for most businesses to incorporate mobile strategy to their game plan. It will allow them to connect with consumers that are trying to compare and buy goods.

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