The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…
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Improving the mobile commerce experience may be a priority for retailers
M-Commerce Gap is creating major problems for retailers With the holiday season approaching rapidly, retailers have been looking for ways to better serve consumers on mobile devices. The mobile shopping experience has been a harrowing problem for retailers in the past, with some 97% of all mobile purchases being abandoned. This is referred to as the “M-Commerce Gap” by comScore and has been a major problem for retailers despite the growing prevalence of mobile commerce. Majority of mobile purchases are left abandoned because of poor shopping experience According to comScore,…
Read MoreMobile traffic is far greater over browsers than apps
In fact it’s twice as large, and it is growing considerably more quickly than it is through applications. According to a recently released report from Morgan Stanley, mobile traffic over browsers is a massive 2 times greater than what is being experienced through apps, and it is also growing at a notably faster rate. This has caused Morgan Stanley to point out in its report that Google is a buy stock and that people should get on that. The contents of the report are coming as a shock to a…
Read MoreBusinesses without mobile sites are facing a major challenge
Mobile sites are becoming mandatory to rank high on Google’s search engine The lack of mobile websites could lead to a significant business loss for many companies. Google has made changes to its search algorithm in order to better rank websites that are mobile friendly. If websites do not meet Google’s new standards, they will be ranked lower in searches. Google is attempting to place greater focus on the mobile space, largely due to the growing population of mobile consumers throughout the world. 44% of large companies do not comply…
Read MoreMobile commerce is taking up a significant portion of the retail sector
Report highlights the growing importance of mobile commerce within the retail industry A new report from comScore, a prominent market research firm, shows that mobile devices are beginning to replace conventional computers when it comes to shopping online. The report suggests that a growing number of consumers are beginning to abandon their personal computers when it comes to e-commerce, showing more favor for smartphones and tablets. The report suggests that 10% of Internet users in the United States now only access the Internet from their mobile devices. More shoppers are…
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