Aprimo boosts mobile integration services for digital marketers

SMS Mobile Marketing

Aprimo has announced that they will be releasing a new Aprimo Marketing Studio On Demand (AMS On Demand) Mobile Marketing module that will give digital marketers the capability to include tightly integrated SMS (text messaging) to their campaigns. The cloud-based integrated software company is a global leader in its market, and this new offering will allow its clients to initiate an SMS campaign within a few direct steps – from creation to launching and from tracking and measuring – using the most recent update to the platform for AMS On…

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Just the stats ma’am…

Mobile Marketing Statistics 2011

Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring. Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young. 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old. 13.1 million of their consumers access general retail content by mobile phone. This makes out to be 3.2 million users have used apps after downloading them.  4.2 million users…

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