NFC-powered mobile payments are gaining traction in North America, Germany and Turkey. The interest in the technology has been steadily growing and consumers are eagerly anticipating the coming payment platforms coming from a number of tech and banking companies. A new study released by Juniper Research, a market and technology research firm, suggests that the overall value of NFC transactions will be at $670 billion by 2015. While the study paints a favorable outlook for mobile commerce in the coming years, the results pale in comparison with a report from…
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M-commerce experts scramble to identify what consumers want
Mobile commerce, also being called m-commerce, has become one of the hottest topics among the marketing and wireless industries as experts attempt to decipher how to use it to their best advantage. Every week, there are handfuls of new partnerships, mergers, and acquisitions of companies or product initiatives that have been designed to exploit mobile commerce and marketing to its fullest. At the end of it all, the same question remains, which involves what the consumer actually wants from commerce in its mobile form. Due to the novelty of the…
Read MoreJust the stats ma’am…
Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring. Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young. 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old. 13.1 million of their consumers access general retail content by mobile phone. This makes out to be 3.2 million users have used apps after downloading them. 4.2 million users…
Read MoreBlippar set sights on advertisers with AR platform
A new augmented reality program that aims to bring brands to life made its debut the other day at the Inspire Conference in London. The Conference draws together some of the most creative minds in the world. Over the course of two days, a number of innovative concepts and designs will be shared along with some formidable displays of technology. Blippar was in attendance, showing off their AR application of the same name. Blippar bills itself as the first universal AR platform aim at advertisers. The application is simple enough…
Read MoreNokia has big plans for NFC phones
NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…
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