mobile marketing statistics 2011 Archives

Nearly 9 out of 10 tablet owners will make holiday purchases with their devices

12/12/201112/12/2011 Stephanie Beck

The findings of recent research performed by Zmags has shown that 87 percent of the owners of tablet devices will make holiday purchases using those mobile devices this season. The Zmags study also determined that consumers who use tablets typically spend quite freely on their tablets, with the average shopping total coming to $325. The survey involved the participation of 1,500 consumers, among whom there were 238 tablet users. It examined various elements of their shopping behaviors. According to the chief marketing officer and chief operating officer of Boston-based Zmags,…

M-commerce benefits from tablet ownership

10/17/201110/17/2011 John Montgallo

A new American study performed by Ipsos OTZX MediaCT (for PayPal) of tablet and smartphone owners has determined that people who own tablets are more likely to take part in mobile shopping more frequently, since the device makes the mobile shopping experience more pleasant and encourages those who own both types of mobile device to use their smartphones more frequently. In fact, the survey showed that the tablet owners shop twice as frequently as those who own only smartphones. Moreover, among those participants who owned both types of devices, 40…

Tablets encourage users to make a purchase

10/01/201110/01/2011 Julie Campbell

A number of newly upgraded e-readers and tablets have now become available to consumers and the users of these devices are proving to be dedicated shoppers; a fact that is not escaping many retailers. As the base models of each of the different devices begin to offer consumers a growing number of shopping-friendly features, retailers are beginning to place their holiday shopping focus on tablets this holiday season, much more than they ever have before. This is because the conversion rate – that is, the number of shoppers who actually…

Just the stats ma’am…

06/16/201107/02/2011 L. Green

Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring. Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young. 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old. 13.1 million of their consumers access general retail content by mobile phone. This makes out to be 3.2 million users have used apps after downloading them. 4.2 million users…

Functionality of Location-Based Advertising Demonstrated by Adobe

06/13/201106/13/2011 Jennifer Goula

At the Open Mobile Summit that was held on June 9, 2011, the contextual app, a brand new concept for contextual advertising, was brought to light for the first time for use with location-based mobile marketing. This concept was presented by Kevin Lynch, the chief technology officer for Adobe. He showed that not too long from now – in his words “really possible soon” – the user of a mobile device will be able to select from various apps depending on their actual location, what is within a certain proximity,…