Out of 10 million people that attempted to shop or purchase items via mobile commerce last year, almost 8.5 million of them had some type of problem during the transaction. A survey conducted last year by a leading market research firm, showed that mobile technology is woefully lacking, and businesses still need educated on mobile commerce platforms. Technology has created the illusion of a highly advanced civilization; that’s why most consumers have no patience or tolerance when it comes to glitches and poor performance with our electronic devices.…
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QR codes going BIG in the U.K.
The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed. Lincoln is just another in a long line…
Read MoreA cloud computing cure for mobile commerce needed
Technology has boosted mobile device usage and mobile commerce. Yet Osama Bedier, Vice President of payments at Google, says that there are still many barriers that need to be corrected before mobile commerce can become successful. Bedier was in San Francisco, speaking at the Web 2.0 exhibition. One obstacle that was mentioned, was the current payment system; it needs to be digital, along with inventory. One suggestion was to make it all “cloud” based. Cloud computing is a general term for anything that involves delivering hosted internet services. There are…
Read MoreWho really is winning in today’s economy
Social Media has shown that it is here to stay. Add to that the soaring popularity of mobile devices, and you have a marketing gold mine. Technology has increased the processing speed and graphics, making mobile phone users more inclined to use Social Media, shopping and other applications. With so much going into mobile technology, experts are predicting that in the very near future, the sale of laptops and personal computers will be overrun by the sale of mobile devices. U.S. adults who are mobile phone users are at…
Read MoreM Commerce…an industry in motion
New reports released are showing customers prefer and enjoy the use of mobile commerce or otherwise known as m-commerce. Using the mobile phone as a tool for shopping, m-commerce can connect traditional and digital retail which provides great benefits for both consumers and business owners. From the Mobile Marketing Association, Michael Becker who is the North American Managing Director says that mobile commerce is exchanging something that has value with that of a mobile device. Further, he says that mobile has what it takes to connect traditional retail and digital…
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