The popular café chain intends to invest a considerable amount of money into improving its application. Starbucks has become exceptionally popular as a coffee chain and over recent years its mobile app has played a huge role in its ability to differentiate itself from the rest of the increasingly crowded café market. In terms of its success with mobile payments, it is virtually unparalleled and is often seen as the ultimate success story. Starbucks has moved exceptionally strategically and has already poured a massive effort into creating an extremely functional,…
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Ordering over mobile commerce launched across US Starbucks locations
The service has been available at a few limited test locations until now, but it is now expanding across the country. It has been several months since Starbucks first started the gradual rollout of its enhanced mobile commerce app that allows customers to be able to order the foods and beverages that they want, using their smartphones and the official app, instead of having to wait in line at the shop. This ordering service has now become available at all Starbucks locations throughout the United States. People who order their…
Read MoreStarbucks leads the way in mobile commerce success
Starbucks has found profit in engaging mobile consumers Starbucks is quickly becoming the shining example of what can be accomplished through a focus on mobile commerce. The company has been growing more mobile-centric recently in order to engage a changing generation of consumers that have begun to rely more on their mobile devices in order to shop for and purchase products. In the retail space, smartphone users are finding that mobile commerce services have provided them with a more convenient way to shop, and Starbucks is looking to take advantage…
Read MoreMobile commerce strategy launched by Starbucks across the UK
The coffee chain is starting a “click and collect” service throughout the United Kingdom. Starbucks, a company already known for its massive successes with smartphone based payments, has now announced that it is launching a mobile commerce program that will allow its users to “click and collect” their coffees in the U.K. It also revealed that it would be bringing in new powermats to all of its locations throughout the U.K. The company stated that its customers will be able to benefit from the fastest WiFi speeds that are available…
Read MoreQR codes are still central to Starbucks mobile payments
Even though Apple Pay is now accepted through the coffee chain’s mobile app, the quick response codes remain. The highly popular Starbucks mobile app recently announced that it was compatible with Apple Pay, but it will still take some time before the coffee chain accepts those payments in store, so users will be able to continue with the familiar method of scanning QR codes at the checkout counter in order to use their smartphones to pay for their purchases. The app update is being slowly rolled out by Starbucks to…
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