QR Code Press

Social media marketing campaign from Marks & Spencer kicks it up

01/14/201401/11/2014 Stephanie Beck

The retailer has shown that it is becoming far more savvy in using this approach to connecting with consumers. Marks & Spencer has revealed its intentions to take an approach to social media marketing that is far smoother and that shows a greater understanding of the channel and the way that it can be successfully used. This is the next step in its overall increased investment in mobile and online commerce. The company is revealing that it is no longer a newcomer to the mobile and online advertising world and…

Mobile marketing is playing a growing role in paid advertising

10/23/201210/22/2012 L. Green

It is joining the ranks of social media and paid search in its use for smartphones and tablets. The latest Digital Index report from Adobe Systems Inc. has revealed that paid search is experiencing a sudden increase and that it is mobile marketing for smartphones and tablets, as well as social media that are behind it. An area that marketers and analysts had once thought was on the way out is booming back in. The recently released report performed an analysis of the overall advertising industry throughout the third quarter…

Sitomic makes upgrades to its mobile marketing platform

04/28/201204/28/2012 Jennifer Goula

Platform updated with increased social networking capabilities Sitomic, a mobile marketing company specializing in the use of QR codes, has announced that it has made upgrades to its coupon service. The coupon service has become quite popular as more consumers show a penchant for mobile shopping and using QR codes. Mobile coupons are typically obtained through scanning QR codes and these coupons can be used to garner discounts from retailers. Sitomic has upgraded its platform to allow for more intuitive use of social networking platforms. Mobile coupons to be shared…

Survey shows marketers find social media to be a challenge

10/13/201110/13/2011 Stephanie Beck

A recent study performed by IBM has shown that marketing heads are overwhelmed by the rising quantity of customer data offered by social media sites such as Twitter and Facebook, and while they acknowledge the high potential of social marketing, they do not feel that they are adequately capable of harnessing this potential. The survey indicated that among chief marketing officers, only 26 percent are tracking blogs, and only 40 percent monitor any form of online communication at all. That said, a sizeable 82 percent do say that they continue…

Walmart’s @WalmartLabs announces first apps to be released

09/14/201109/14/2011 Jesse Collins

Walmart, the largest retail chain in the world, formed its tech shop, @WalmartLabs, last year and is now preparing to release its first apps that focus on mobile commerce and social shopping. Several of the upcoming apps are based upon deep data technology, which was first created by Kosmix. MapUpdate was developed by that start-up, and was based upon a technology infrastructure that would allow tremendous amounts of social media data to be tracked. It was loosely based upon MapReduce technology, which was created by Google in order to track…