Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…
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The four G’s of today’s market place
Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level. In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…
Read MoreLeaving a breadcrumb trail behind with QR codes
On the heels of news that Google will no longer be supporting QR codes, many have written off the small, black and white boxes as a thing of the past. While there is no doubting Google’s influence in the various industries it operates, those free of corporate ties are putting the codes to good use, seemingly unaware that any big name companies have shrugged off the technology. Such is the case with Rio Akasaka, a Master’s student at Stanford. Akasaka has launched a new website that makes use of QR…
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