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Mobile marketing has great potential to reach Android users

06/24/201406/21/2014 Stephanie Beck

Users of devices based on this operating system are greatly engaged by their smartphones. In line with the data that was just released through the AppOptox platform of Strategy Analytics, which showed that users of Android smartphones are quite engaged with their devices and spend a great deal of time using them, mobile marketing firms are discovering that this time – because there is quite a bit of it – provides them with an increased potential to reach consumers in a meaningful way. The data has suggested that in May…

Mobile technology news shows Americans embracing tech faster than Canadians

02/03/201402/01/2014 Sam Lambert

The same study also showed that Europeans were also using devices more than their counterparts in Canada. According to the results of a mobile technology news study which were recently released, when it comes to the adoption of smartphones and tablets, Americans are moving ahead much more quickly than their neighbors to the North. That said Canadians remain the most avid internet users in the world. While Canadians seems to be continuing to surf the web more than anyone else, it looks as though they are continuing to do so…

Smartphone technology penetration in the U.S. breaks previous records

12/11/201312/09/2013 L. Green

comScore has recently released its data regarding the ownership of mobile phones. According to the some of the latest figures that have been released by comScore, smartphone technology has now reached a penetration rate in the United States that is far greater than it has ever been. This report took the figures into account for the quarter that came to a close on October 31. The comScore MobiLens and the Mobile Metrix are now available. They are providers of the key trends in terms of the U.S. smartphone technology industry.…

Technology news predictions show a smartphone number tripling by 2019

11/14/201311/11/2013 Julie Campbell

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If this forecast is correct than there will be three times more of these devices by that time. A technology news report has been issued by Ericsson of Sweden which has indicated that by the year 2019, they expect the number of smartphones to have tripled to the point that the total figure will have reached 5.6 billion worldwide. If this is correct, then it will mean that smartphones will make up 60 percent of all global cell phones. Ericsson, the largest telecommunications network maker in the world, expressed in…