QR codes prove effective for Barneys New York

Typical QR Codes

QR codes used in Japan to great success QR codes may not often win the attention of consumers on a regular basis, but that may be because they are rarely used in innovative ways. QR codes have become very popular marketing tools, but much of their popularity comes from the advertisers and companies that are using them. In a very general sense, consumers often avoid QR codes because they offer lackluster experiences that some people consider to not be worth their time. A Barneys New York store in Ginza, Tokyo,…

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QR codes implemented in unique way by Barneys New York

storefront display window QR codes

The clever smartphone barcodes can be found in the display windows of the Ginza location in Tokyo. The Barneys New York store location in Tokyo’s world renowned luxury shopping district called Ginza, has been running a holiday season store display that uses QR codes in a highly unique new way. The design was created by Simon Doonan, a display expert who has been with the company for 25 years. What Doonan managed to do over this season was to develop a display that would incorporate the QR codes through a…

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Retail industry sets sights on consumers with tablets

QR code marketing tablet commerce

QR codes and other marketing tools could be effective ways to engage those with tablets Tablet mobile devices may be new to consumers, the technology has successfully established a foothold with a large number of people. In the U.S. alone, it is expected that over 60 million consumers will own some type of tablet device by the end of the year. The retail industry has taken note of this trend because of the apparently popularity of mobile commerce and the effectiveness of mobile marketing. Retailers have found that engaging consumers…

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Australian shopping centers gets plastered in QR codes

QR Codes

Melbourne Central adopts QR codes to promote retailers QR codes are making their way to the Melbourne Central shopping center in Australia, where they will be used to sell a variety of products. Retailers located at the mall are expected to embrace the codes, which will be plastered at various locations throughout the shopping center. The codes will enable consumers to find information concerning particular brands and their products, as well as make purchases of these products from the smart phones or other mobile devices. Popularity of codes in marketing…

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