Remember how you just had to have those gauchos or those bell-bottomed Dittos or any other craze that has come and gone. Well, many are wondering if the codes are just a fad or maybe people in the U.S. just won’t get into it. So lets ask this…how many times are you seeing the black and white codes now a days? If you want your consumers to effectively interact with your brand without spending more why not settle for barcode technology. Today, mobile tagging has become a very common form…
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A mobile marketing giant!
The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses. QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones. These 2d codes were introduced ten years ago in…
Read MoreBig waves being made in code marketing by two industry giants
Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…
Read MoreQR codes are gaining strength
A chartered surveyors company in the UK has begun using QR codes as part of its business efforts. Berry’s, a company whose practitioners regulate property professionals and surveys property in the United Kingdom, is using QR codes to distribute information on properties that are being sold throughout the nation. “We are going to print QR codes on all our signboards,” says Emily Barber, business development practitioner with Berry’s. “We are hoping it will give prospective buyers the information they need much more quickly.” The company has already had a favorable…
Read MoreNew QR Code analytics platform released
Mobile Tag, a leader in both 2d and 1d barcode marketing solutions, have debuted their latest universal platform for NFC TAG management. Having spent two years in development, this platform is being tailored to help businesses manage the tags, such as QR codes, used in their communication campaigns. The platform will let businesses configure the different aspects of QR codes and other barcodes. They will be able to link 1d barcodes (UPC and EAN) to online content and make them function much the same way as QR codes. Businesses will…
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