Emerging marketing tools giving way to dynamic results

The Halo Group, a New York based marketing and communications agency, attended the Colombia Business School’s Center on Global Brand Leadership BRITE 2011 conference held on March 2nd, and surveyed attendees on their receptivity to emerging marketing trends. The survey itself made use of new mobile technology, QR codes, as a means to collect data from participants. Scanning the code would take attendees to the mobile site that hosted the survey. Halo’s “Marketing Innovation Reality Check” is a 10 question, multiple choice survey that asks participants to rate their response…

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Scanning can be so heavenly….

Quick Response codes are a powerful promotional tool. They have been used by several companies all over the world to enthrall consumers and provide them with a dynamic experience with their various services. As the codes gain in popularity, more organizations have begun using them. Recently, a number of churches have been utilizing the codes as a means to provide additional engagement to parishioners. As attendees continue to make use of technology in their daily lives, churches are keen to adapt with the changing times. Edmond’s First Baptist Church in…

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QR Code news in the newspaper

The Appeal-Democrat or A-D, a print and online news publication, has been recently recognized for its big innovation in multimedia. According to Editor and Publisher, otherwise known as E&P, the news publication is being spotlighted in their article listed, “10 Newspapers That Do It Right”. A-D was written up as one of the five newspapers that standout individually with a taste for technology. Editor and Publisher goes on to say that the small town paper hurled itself into a bright future by being in the QR code generation through it’s blogs and live webcasts.  The…

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New QR Code Service and Analytics

Paperlinks, a company specializing in context-sensitive marketing for businesses, has announced their latest product that allows businesses created print goods with their own QR codes attached. Calling their product “Paperlinks for Business,” the company hopes to capitalize on the rampant growth of the innovative barcodes. Paperlinks works much the same way as any other QR code generator and their codes can be scanned with any QR scanning application. Companies can try the service for free and can build a construct a custom landing page for their business by dragging and…

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Using QR codes linked to product demos are proving to be great marketing tools

Pacific Natural Foods, a provider in organic food and beverages, will be incorporating QR codes to better engage their customers. They will use the codes as a means of bringing their products, recipes and cooking demos to consumers at large. Pacific Natural Foods will be showcasing the codes at their booth during the Natural Products Expo West this weekend. QR codes have long been used as a tool for marketing but Pacific Natural Foods wants to do more with them than just sell product, they want to educate consumers about…

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