San Francisco, California, is experiencing a surge in the green movement. Residents are being encouraged to cut back their environmental impact and “Go Green.” Environmentalism has been an issue of concern throughout the nation, but California has been fervent in looking for sustainable alternatives to energy and lessen their burden on the environment. The newest trend has residents using QR codes to achieve a new level of eco-friendliness. QR codes have been leading the charge in innovations to marketing and advertising, allowing businesses to take advantage of the rise in…
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Cheap ways to advertise your business
Advertising can be expensive, making it less and less appealing, especially to the small business owner. They’ve been hard hit by this passing recession and are finding themselves unwilling to commit a significant amount of their budget to costly outdoor advertisements, many hoping that word of mouth will suffice. A Chicago-based company is looking to change that, however, by providing reasonably priced advertising through the use of QR. ScanForDeals.com was launched to cater to small and medium businesses who must advertise to bring in traffic but unable to do so…
Read MoreA recipe for success!
Chef Jose Duarte of Boston’s Taranta restaurant is creating a whole new eating experience with QR codes by bringing the mobile marketing technology into the food service industry. Servers adorned in shirts bearing the code have been attracting the attention of patrons. Inspired by what he saw at the Madrid Fusion restaurant even in Spain five years ago, where colleague Seiji Yamamoto used the codes in several of his demos, Duarte is planning to incorporate the technology on more than just t-shirts. Duarte stunned the crowd at the Fairmont Copley…
Read MoreQR code technology and the record industry, together, make beautiful music!
Viral marketing has been something of a hit in the many industries. The concept is simple…take a product, develop a sense of mystery by implementing qr technology and allow consumers to puzzle out what it really is. Somehow, the process makes the product more real and the consumer feels a deeper connection with it. The problem is getting the consumer to go through the trouble of paying the viral campaign any mind. Once they see it, it’s really a game of chance whether they’ll want to delve deeper. In Hong Kong, ad agency Leo…
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