QR Code Press

Lufthansa adopts QR codes as the insignia for its fleet of planes

04/06/201204/05/2012 Stephen Vagus

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

Well.ca launches Canada’s first QR code pop-up store in Toronto

04/03/2012 Stephen Vagus

Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range of products at the store from brands like Tide, Crest and Head and Shoulders. Pop-up…

SBS launches new QR code voting system to engage young, tech-savvy voters

04/02/201204/02/2012 Sam Lambert

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

03/27/201203/25/2012 Stephen Vagus

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

The Road Code may cause further struggles in the future of QR codes

03/26/201203/25/2012 Julie Campbell

QR codes have been struggling with a great deal of bad press attention recently due to some of the limitations associated with them, prompting the creation of The Road Code, by Paul Brocky and Tom Catuosco, which may put a dent in QR code popularity. The Road Code is aimed at consumers who are on the go, making information sharing much easier, safer, and more effective than it is through the use of QR codes. It provides users with free 4-character numeric codes with which they can create their own…