qr code discounts Archives

Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

04/25/2025 L. Green

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…

QR code usage gets a solid boost through mobile retail

01/08/201801/06/2018 L. Green

As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…

UnionPay QR codes to launch in all 6 AsiaMalls next year

11/29/201711/27/2017 L. Green

The quick response code based mobile payments will allow merchants to process smartphone based transactions. Starting in 2018, UnionPay QR codes will be available in all 6 AsiaMalls shopping mall locations across Singapore. This will give consumers the opportunity to use their smartphones to be able to make mobile payments within the shopping centers. The news was released in a memorandum of understanding (MOU) from AsiaMalls Management and UnionPay International. This new partnership represents the first one a global payment brand and mall manager have launched in a large scale…

QR codes are a natural complement to mcommerce coupons

08/31/201208/30/2012 Julie Campbell

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

03/30/201203/30/2012 Julie Campbell

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…