product qr codes Archives

QR codes are helping auto dealers to boost transparency

04/27/201304/24/2013 Jennifer Goula

Dealerships are beginning to use the barcodes to help to appeal to consumers seeking further information. Auto dealers are the latest to observe the potential that is offered by the number of consumers who are carrying smartphones, and how QR codes can appeal to those individuals by providing a larger amount of information about the vehicles being sold. This can help to improve transparency, which is vitally important in the current auto sales ecosystem. By using QR codes, dealers can offer more information about a vehicle’s features, options, price, colors…

QR codes add zip to the mobile marketing at FreshXperts

04/02/201304/01/2013 Jorge Gonzalez

The company has unveiled an entirely new strategy that features the barcodes to connect with consumers. FreshXperts, a produce consulting group, has just unveiled a brand new online and mobile marketing strategy that is using QR codes as a central element to connect with potential customers. The barcodes are being used to make sure consumers can be reached no matter where they may be. The announcement of the new QR codes and mobile marketing plan has come just behind the FreshXperts recent drive to create mobile optimized websites for its…

QR codes employed by German Maestro for consumer education

01/26/201301/24/2013 L. Green

The speaker and audio technology company has enhanced its customer education program with barcodes. German Maestro took the opportunity at CES to unveil a new program that has been created to assist retailers with more appealing and practical consumer education through the use of QR codes. Last year, the company launched a different form of “Ask Me” program for retailers. That system assisted their sales professionals in being able to better educate current and prospective customers who are interested in their products or who have questions about their technologies or…

QR codes on product packages still missing the mark

11/29/201211/27/2012 Julie Campbell

Some brands still fail to understand what consumers want from scanning a barcode. It has become commonplace to see QR codes on many products throughout the grocery store shelves, but while marketers seem very keen to place the barcodes on package labels, they aren’t always focused on the benefit that their use will provide consumers. Cereal boxes provide prime marketing real estate, but the barcodes placed upon them aren’t performing. The problem isn’t that consumers don’t want to scan QR codes. Instead, it is that the barcodes that they do…