Report shows the growth of NFC technology

NFC Technology mobile commerce

Report highlights the successes of NFC technology Technavio, a market research firm, has released a new report titled “Global Near Field Communication Chip Market 2011-2015.” The report highlights the trends that emerged to influence the worldwide NFC chip market and provide insight on how these trends could affect the market’s future. The report is tailored for “decision makers” who are interested in the capabilities of NFC technology and its various uses. The report notes that one of the most popular sectors in which NFC technology is playing a major role…

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New iPhone 5 images leaked, hint at NFC technology

iphone 5

Images show new component in front assembly A series of images of the new iPhone 5 have been leaked, supposedly detailing the device’s front assembly. Similar leaks have occurred in the past, revealing the internal machinations of previous incarnations of the iPhone, but these images feature something that has never been seen before in the mobile device. The iPhone 5’s front assembly contains a new feature that may be an NFC chip. If this is the case, some of the speculation surrounding the iPhone 5 will have been proven true.…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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DoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market

mobile wallets

Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…

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