Tag: mobile shopping statistics

Latest U.K. mobile shopping trends show increase of 254% taking 9% share of e-commerce

Jennifer Goula
mobile commerce and NFC technology

It’s still up to retailers to cater to mobile shopping trends to increase conversion. According to a report from a U.K. e-commerce trade association, Interactive Media in Retail Group (IMRG), mobile shopping trends data indicates that m-commerce is rapidly on the rise. In fact, their data indicates that when compared to March 2011, there was an increase of 254 percent in the same month of this year. Equally, though, the IMRG Capgemini e-Retail Index shows that there is still a tremendous amount of room for conversions in that channel to…

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L’Oréal reveals outcome of its New York taxi m-commerce campaign

Julie Campbell
Mobile Commerce

In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines. The campaign was created through a partnership between L’Oréal and Glamour magazine. For the five days, they…

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yStats announces release of its 2012 report for North American B2C E-Commerce

John Montgallo
Marketing Statistics

yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories by popularity, and market shares, as well as online shoppers, internet users, and overall…

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Study shows almost 50 percent of mobile phone users in the U.S. now have smartphones

Sam Lambert
mobile marketing data ROI

According to the data from Nielsen research, as of January 2012, almost half (48 percent) of all mobile phone users have a smartphone device. This is an increase of 36 percent over the number of smartphones at the same time last year, which had increased by 23 percent over the first quarter of 2010. The penetration of smartphones is racing ahead and shows no signs of stopping, though it is notably changing the way that consumers are interacting with the online environment. Businesses are taking note of the difference that…

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Survey shows almost three quarters of tablet owners make weekly purchases

John Montgallo
Tablet Commerce

According to the Interactive Advertising Bureau (IAB) U.K.’s most recent report, tablet owners spend a lot of their time every week, shopping and browsing items on their mobile devices. The report was based on a survey conducted by the IAB, which examined the way that online and mobile are used throughout the process of making a purchase. What it determined was that almost three quarters (72 percent) of tablet owners will use their devices on a weekly basis to make purchases, and that they spend an average of 4.4 hours…

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