QR Code Press

QR codes on product packages still missing the mark

11/29/201211/27/2012 Julie Campbell

Some brands still fail to understand what consumers want from scanning a barcode. It has become commonplace to see QR codes on many products throughout the grocery store shelves, but while marketers seem very keen to place the barcodes on package labels, they aren’t always focused on the benefit that their use will provide consumers. Cereal boxes provide prime marketing real estate, but the barcodes placed upon them aren’t performing. The problem isn’t that consumers don’t want to scan QR codes. Instead, it is that the barcodes that they do…

QR codes can star in films through QRmovie technology

10/11/201210/11/2012 Julie Campbell

Typically found on product packages and in magazine ads, now they can be animated and adaptive. There has been a great deal of controversy surrounding the use of QR codes, as some are used very well and effectively, while others have become annoying enough to cause many marketers to roll their eyes. The latest technology is breaking away from more standard uses of the barcodes. A new effort is now being made by a company based in Hamburg, Germany to try to make QR codes cool again. They are attempting…

QR codes and 3D projection mapping take the spotlight at the BizBash Expo

04/23/201204/23/2012 Julie Campbell

QR codes took center stage at the BizBash Expo & Awards in Florida. The BizBash Expo & Awards, which were held at the Fort Lauderdale Convention Center featured presentations about the most promising forms of technology, including QR codes and 3D projection mapping. At the heart of the expo were the presentations made by seven speakers on the topic of “Event Technology Revolution”, which discussed the ways in which technology is bringing about rapid changes in the event and meeting industry, and how important it is for planners to educate…

QR codes forecasted to bring proximity-based action oriented marketing to $2.3 billion in 4 years

04/15/201204/13/2012 Sam Lambert

QR code marketing campaigns paying off. Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016. The reason is that QR codes, NFC tags, and various forms of other two dimensional barcodes – combined with computer vision and other emerging technologies – are giving brands the ability to take advantage of all new channels for communicating with consumers through strategies based…

U.S. Army adopts QR codes for new training program for soldiers

11/22/201111/22/2011 John Montgallo

The U.S. Army has adopted QR codes for a new training initiative aimed at soldiers fresh out of basic training. The General Dymanics LandWarNet School at Fort Gordon in Georgia will be home to a new training program that introduces soldiers to QR codes, which will be referred to as “link codes.” The codes will be posted on equipment found throughout the school grounds and each code will be linked to a satellite, allowing soldiers to send and receive information when they scan the code with a mobile device. QR…