QR codes and 3D projection mapping take the spotlight at the BizBash Expo

BizBash Expo & Awards 2012

BizBash Expo & Awards 2012

QR codes took center stage at the BizBash Expo & Awards in Florida.

The BizBash Expo & Awards, which were held at the Fort Lauderdale Convention Center featured presentations about the most promising forms of technology, including QR codes and 3D projection mapping.

At the heart of the expo were the presentations made by seven speakers on the topic of “Event Technology Revolution”, which discussed the ways in which technology is bringing about rapid changes in the event and meeting industry, and how important it is for planners to educate themselves about the latest technologies and the ways in which they can be used in order to become more effective and to broaden their knowledge base.

The Media Stage production manager, Felix Pike, was the program opener, providing an impressive demonstration of techniques for three dimensional mapping, and spoke about the ways in which projector combinations and the right software can create a 3D image on virtually any surface.

Pike said “The key to creating visually striking effects is to think three-dimensionally.”


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He explained that our imaginations are the only things that are holding us back, and told planners to remember that the projectors may need up to three months in order to form the animations and projection surfaces.

According to the Q Creative art director, Don Mogavero, three dimensional mapping technology is “the next generation of business theater that enhances content and brings the audience into the message.” According to Mogavero, every type of event or meeting should be considered to be a form of information delivery system, and the packaging of the content can make it more appealing, relevant, and memorable. The decision which must be made is whether or not the message from the event is worth the expense of its cutting edge delivery system.

Tim Tilson, the Red Fish Media director of new programs, and Laraine Hart, its director of marketing and social media spoke of QR codes in terms of their uses for planners. They provided various examples of the work that their company is currently doing on campaigns that include the barcodes.

Tilson stated that “QR codes are your mobile engagement gateway.”


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