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Mobile payments used more often when incentives are offered

04/29/201304/29/2013 Jorge Gonzalez

Consumers are more likely to use these services when they have an additional financial benefit to do so. According to new research, the most successful efforts that have been made to boost the use of mobile payments among consumers who have previously used this type of transaction is financial incentives. Moreover, financial management tools over smartphones encourages more frequent use. Among the participants in the study were 4,000 smartphone users who have already used mobile payments services. Over half of them had said that they were very likely to use…

Mobile payments card readers becoming popular with businesses

04/19/201304/17/2013 John Montgallo

These devices are starting to be an important part of the industry as a top choice among many businesses. Among all of the various forms of mobile payments that are currently available, it is the credit card reader devices that are proving to be among the most popular as businesses of all sizes find different ways to improve their customer experiences through their use. Though initially believed to be ideal for very small businesses, larger companies are using them, too. According to the mobile payments report from BI Intelligence, “The…

Mobile payments use is increasing, but so are security worries

04/16/201304/15/2013 Stephanie Beck

Mobile security payments online retail card

Experts are predicting that the amount of fraud will rise as the usage of these services grows. Though slow to start in terms of consumer adoption, mobile payments technology has the potential to revolutionize the way that purchases are made and transactions are completed. At the same time, as with any growth in technology popularity, this opens the door to fraud. Industry experts are finding that as the trend grows toward the use of mobile payments technology, so does the concern regarding its security and the protection that it provides…

Mobile payments through Passbook popular at Sephora

04/12/201304/11/2013 Stephanie Beck

iPhone users are proving to be among the best customers at the beauty product company. Sephora USA Inc. has just revealed that Apple Passbook users are among its bets customers, as these mobile payments users will typically spend twice as much and as often as other shoppers. The retailer has used its Passbook pass to provide loyal customers with rewards and other benefits. According to Sephora, there have been more than 600,000 Beauty Insider loyalty cards that have already been registered by customers into their Passbook mobile payments wallets through…

Mobile payments may be waiting for iPhones before they take off

11/24/201211/22/2012 Jennifer Goula

Industry experts think that the market may not fulfill its potential until Apple fully joins in. Although it is expected that 2012 will have seen an increase of 70 percent in the mobile payments marketplace by its close, it is also believed that the rate of growth will be significantly higher when Apple makes its way into the mix. By the year 2016, it is predicted that the global volume will have reached over 400 million. New players are constantly making their way into the mobile payments environment, with mcommerce…