Consumers prefer mobile-commerce over their browsers instead of apps

Tablet Commerce

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

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Commerce in Motion reveals results of retailer study regarding technology

Mobile Commerce

A program functioning over multi-channels which was created and sponsored by RedPrairie, Commerce in Motion, functions to provide commentary, content, and conversation to retail and supply chain executives and has now announced the results of their benchmark study entitled “The SoMoLo Imperative: Social, Mobile, Local Shopping Reaches the Tipping Point.” Commerce in Motion commissioned the study, which included the participation of almost 150 different retail executives and questioned them about the impact of social (So), mobile (Mo), and local (Lo) consumer behaviors on the operations of the retail industry. The…

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Nordstrom predicts growth in both e-commerce and m-commerce

Nordstrom Mobile Marketing

Nordstrom has revealed that the web is the channel where it is seeing the most growth, and it has now announced that it will be using a notable amount of its $1.5 billion in available capital to maintain and drive that growth. The company has recently celebrated its 111th birthday, and it is now developing significant mobile shopping offerings as well as features to personalize the purchasing experience. This will allow its site visitors to obtain recommendations based on their own in-store and online purchasing behaviors. Nordstrom has also indicated…

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VeriFone launches next generation of mobile payment solutions to connect retailers and consumers

Mobile-Commerce

VeriFone Systems, Inc. has announced that it is launching its next generation of mobile payments solutions and is welcoming merchants to reconsider the way that they interact with consumers and the way that they think about security, mobility, and even globalization. The company introduced the new solutions as a part of their expanding point of sale business which currently dominates the marketplace. The service widening will include new mobile technology, multimedia, and payment paradigms, in addition to services based in the cloud which are all designed to improve the overall…

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