Tag: mobile event marketing

Missed calls are a new form of mobile marketing

Jorge Gonzalez
Mobile Marketing

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…

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Help track your QR code with voice activated interfaces

Stephen Vagus
Geotargeting

QR codes have proven themselves to be a powerful marketing tool in the past, but their role in market research has only recently been touched upon. There has been some controversy over company’s ability to track consumer information.They are enabled to do so when consumers scan QR codes. Valuable information, such as location and identity of the person scanning the code, can be viewed once someone interacts with the code. While consumers often seen this practice as dubious, it is nothing new in the realm of market research. The codes…

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Media company creates a winning mobile campaign

Jennifer Goula
QR Code Contest

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

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Get more business with QR codes linked to mobile testimonials

Stephanie Beck
Virual Marketing

Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…

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Referrals are the best, no big surprise, but mobile testimonials might just take the cake!

Stephanie Beck
Mobile Testimonies

Small businesses rely on a variety of tools to keep them in the favor of consumers. Service-based businesses, such as lawn care and roofing services, tend to depend more on word-of-mouth. It certainly is a powerful form of passive marketing. According to a study conducted by Harris Interactive, a global market researching firm, 70% of consumers consider reviews and referrals when determining which service to use. Now these small, local businesses are finding a new way to give customers something to talk about by using QR codes. Those that rely…

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