Small businesses rely on a variety of tools to keep them in the favor of consumers. Service-based businesses, such as lawn care and roofing services, tend to depend more on word-of-mouth. It certainly is a powerful form of passive marketing. According to a study conducted by Harris Interactive, a global market researching firm, 70% of consumers consider reviews and referrals when determining which service to use. Now these small, local businesses are finding a new way to give customers something to talk about by using QR codes.
Those that rely on testimonials to grow their business see the potential of QR codes. Consumer interactions are always happening, most of which is not done on the Internet. Neighbors, colleagues and friends are in constant contact and many of them turn to each other for recommendations on companies they should use.
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Many local businesses rely on written testimony to drive growth. But it is word-of-mouth that truly influences consumers. QR codes are proving to be a capable tool of distributing word-of-mouth throughout a community in one simple step.
A number of service-based businesses, such as ABC Lawn Care in Austin, Texas, have been recording their customer’s testimonials and posting them on a mobile website. The site is linked to QR codes found on the company’s business cards. Scanning the code opens the video testimonial. Viewers are often surprised to see their neighbor’s faces after scanning the code – ABC Lawn Care focuses on distributing their testimonials throughout the communities in which they have worked.