Tag: mobile event marketing

QR codes come to the world of racing thanks to Texas Motor Speedway

Jorge Gonzalez
Texas Motor Speedway

Texas Motor Speedway, the company behind some of the greatest NASCAR races in history, will be adopting QR codes for next year’s racing season. The company will be using the codes in a number of marketing campaigns that are targeted at mobile consumers. Each campaign will be designed to be as interactive as possible, with QR codes playing a vital role in that regard. As more consumers begin to arm themselves with smart phones, QR codes are becoming a popular subject for companies looking to stay viable in the changing…

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Top mobile marketers recommend focusing on the technique not the device

Stephanie Beck
Mobile Marketing

With the introduction of so many new mobile devices, from smartphones to tablets, and as each one has its own operating system and features, companies are becoming swamped with concerns focused on these various devices, while experts say that they should place their greatest focus on the understanding of mobile’s impact on the business, instead. A report from the venture capital firm, Kleiner Perkins, published earlier this year called “Top Mobile Trends” predicted that a few important occurrences would happen this year. Among them were that for the first time,…

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The right moves for small businesses using mobile marketing

Jorge Gonzalez
Mobile ads study Marketing app downloads

The majority of small businesses are recognizing the fact that if they want to exist, internet marketing is an absolute must, and this doesn’t stop at a web presence through a site. The world has gone mobile, and small businesses need to keep up with that technology in order to remain alive. Social media has become a necessity for any small business that wants to establish a connection with its customers. Though the features and tools are changing on a regular basis, the purpose of the effort remains the same:…

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Vital elements of mobile marketing to be revealed at the IMMBN Mobile Marketing Virtual Summit

Jesse Collins
Mobile Marketing Event

At his IMMBN Mobile Marketing Virtual Summit seminar on August 30, 2011, Dan Hollings will be speaking about the best ways with which to build a business using mobile marketing techniques. Dan Hollings is widely considered to be a marketing renaissance man in Hollywood by big business and higher education, and is consulted for the best marketing strategies and blueprints in the world. ABC News has referred to the marketing campaign that Dan Hollings created for the film “The Secret” as one that will “go down in history as the…

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The franchise industry is ideal for mobile marketing

Stephanie Beck
Mobile Marketing

Franchise owners are among those businesses leading the way in mobile marketing, and they are not failing to come up with creative ways in which to engage with consumers. Customers are being provided with everything from discount coupons to apps that allow them to pre-order their meals for pickup, and from previewing the menu and discovering nutritional information to finding store locations or even participating in a charity fundraiser. According to Joost Zimmerman, the digital marketing director for Subway, which recently signed a deal with Velti, a mobile marketing technology…

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