Texas Motor Speedway, the company behind some of the greatest NASCAR races in history, will be adopting QR codes for next year’s racing season. The company will be using the codes in a number of marketing campaigns that are targeted at mobile consumers. Each campaign will be designed to be as interactive as possible, with QR codes playing a vital role in that regard. As more consumers begin to arm themselves with smart phones, QR codes are becoming a popular subject for companies looking to stay viable in the changing marketing landscape.
Many of the codes that the company will use can be scanned by consumers to receive discounts on racing merchandise and food. Some codes will be used to identify racing teams. These codes can be scanned to find out more information on a particular team and the racers competing in upcoming events. Fans of a specific racer will be able to show their support on various social networking platforms by scanning the codes as well.
Texas Motor Speedway will also be launching a Fan Guide, which will contain a wealth of information concerning upcoming events and promotions from the company. The guide will contain QR codes, allowing consumers to browse through the guides contents via their mobile device.
The company may expand its use of QR codes in the future, depending upon the success of impending campaigns making use of the codes.
