Augmented reality may be the future of marketing, but that is not the only use for the technology. In recent years, augmented reality has advanced at a rapid pace. Technology developers have made major strides in taking the technology from the regions of novelty to the realm of practicality. These efforts have not gone unnoticed by the U.S. government. The Defense Advanced Research Projects Agency (DARPA) has begun investing in a new project from Innovega, a Washington-based technology developer. Innovega specializes in high-tech eyewear. The company has created a new…
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Pioneer unveils new augmented reality heads-up-display that can enhance driving and give consumers a chance to test drive digital vehicles
The Consumer Electronics Show is in full swing and augmented reality is getting a lot of attention. Several technology developers have been showing off their latest products at the event, some of which are claimed to be taking augmented reality to a new level. Pioneer, a developer of mobile AR applications, has unveiled a new heads-up-display (HUD) system that uses the technology to help people test drive vehicles digitally. The system is scheduled to debut in Japan within the next few months. Tentatively dubbed AR Display, the HUD sends consumers…
Read MoreThe future of health care may be in the hands of augmented reality and NFC technology
Ergonomidesign, a leading design consultancy firm, has revealed what the future of health care system may look like. A team of researchers from the firm have created a new system that combines the emerging trends in technology, life and health science, and social networking. Much of the system makes use of augmented reality technology to handle high detail displays of information. The physical aspects of the system use NFC technology as a way to enable quick communications between patients and health care professionals. To see the firm’s creation, it looks…
Read MoreGravity Jack combines QR codes with augmented reality to make some of the first QAR codes in the world
As the world of mobile technology grows more advanced, many are beginning to question the usefulness of QR codes when augmented reality seems to be a more intuitive response for businesses looking to connect with tech-savvy consumers. Some claim that QR codes are dying off before they have really had a chance to shine, while others argue that the codes are just now beginning to hit their stride. The truth of the matter may lie somewhere in between, as QR codes and augmented reality pair well together. When the two…
Read MoreAugmented reality project offers a glimpse of how technology will be used in the future
The possibilities of augmented reality technology have yet to be discovered and understood in full, according to some of the world’s most talented software designers behind the Aeon Project. The Aeon Project in an ambitious endeavor to explore the uses of augmented reality and how it can be used in the real world. These uses go far beyond the realm of marketing. Designers are looking for ways to integrate the technology into everyday activities. Currently, the entirety of the Aeon Project is housed in a relatively compact pod akin to…
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