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Mobile marketing using beacon doesn’t work when it is overused

10/06/201410/04/2014 John Montgallo

According to recent research, when it has been overdone, this location based advertising flops. Among the largest trends in location based mobile marketing is the use of beacon technology and, as has been the case with nearly every other form of smartphone based advertising, there is a right way and a very wrong way in which to use this method. A recent study has shown that overusing beacon messaging can have a devastating impact on a campaign. Beyond that, the research also found that there is a very fine line…

Mobile marketing using iBeacon location based technology seeing increasing use

08/08/201408/05/2014 L. Green

Lord & Taylor location based mobile marketing

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works to boost its location based advertising efforts at the department store. It…

Mobile marketing using geolocation is helping to boost real world campaign results

07/14/201407/12/2014 Jesse Collins

A growing number of companies are using location based advertising technology to reach consumers. Mobile marketing and analytics platform, Upsight, has now announced the launch of its new Upsight GeoTrigger beta, which is for a solution that they are creating in order to help advertisers to be able to reach consumers on their smartphones while discovering where those individuals are in the world so that they can be engaged with appropriate campaigns. A recent Forrester survey revealed that there are a number of features, such as location, expected by app…

Mobile security strategy from AT&T uses geolocation to limit fraud

06/13/201406/12/2014 L. Green

The service is now being tested and is meant to help to keep credit cards from being used by the wrong people. AT&T has revealed that it intends to begin a mobile security service test to help to make it safer for customers to be able to use their credit cards while they are overseas, while improving the fraud protection security that they provide. The service will use geolocation technology to help to ensure that the person using the credit card is authorized. The mobile security service from AT&T isn’t…

Wearable technology will experience another shakeup with brain scanning

05/19/201405/19/2014 Julie Campbell

This is expected to change not only the wearables industry, but mobile marketing, as well. According to a recent statement released by a leading wearable technology industry figure, Tony Gaitatzis, augmented reality glasses and other similar forms of device could soon begin collecting data that could be able to deliver mobile marketing ads that are specific to the mood, personal taste, and location of the wearer. This use of wearables could entirely revolutionize the way that ads are presented to consumers. Gaitatzis is the PND chief technology officer. That company…